What We Did
We were very excited when BeFitt came to us with their concept of helping the health and fitness industry. After working many months on the concept, they wanted to represent their concept with a clean and simple User Experience. The fitness industry is full of apps that want to help the gym goer with tracking their exercises and workouts but lacked in a clear and concise path to do so. Their concept was to ensure that the user is able to add their workout plans, find exercises and see their progress.
The number of members at fitness clubs in the United States alone was 50.2 million people in 2010. In 2015 that number reached 55.3 million, showing the increase in the fitness market is at a continuous rise. In the United Kingdom a report released in June 2015 stated that 1 in every 8 people in the UK are members of a gym. The most recent report published in May 2016 showed an increase in the number of memberships and now 1 in every 7 people in the United Kingdom are members of a gym. The number of UK memberships has been reported to exceed 9 million people, the first time it has ever done so.
Market Research Before starting the project, it was important to find out what user problems were. Many people currently use excel or pen and paper so it was key to find out why they didn’t switch to an app. Design We designed a user flow and experience with a number of prototypes to find the most suitable for his needs. It was vital that the design meant quick development to get it to market as soon as possible.
Features As there was a number of features to design it was important to find out which ones were the most important. All the features could be developed but we wanted to ensure that the app was completed within the desired time frame. Copying Design With so many fitness apps on the market currently, over 15, it was important that when designing we didn’t just copy their design. We wanted to ensure that we fixed the problem and sometimes when doing research it’s difficult to think outside the box. To think creatively. But we worked on this by following our design principles that no one else follows.
Simple design was done by following Google's Material Design. Simple icons and boxes was used to make feedback to the user simple and easy.
We look at existing apps on the market and worked through problems and how they can be resolved with clean UX.